Why You Should NOT be scared to make a change in your business


I have been there too many times…

You know there needs to be a change, but you end up ignoring it

or you simply walk away and never do it!

I have actually had the same feeling with my business.

But the thing is, I have only been back online 7 weeks.

How could I possibly need a change after a mere 7 weeks back online.

You see, I simply was not happy with something.

I felt this in my heart, my bones, you know, the feeling you have when you just KNOW you have to take notice of.

Well that was how I felt.

So I could not ignore it.

What was it I needed to change?

Fo me, it was the layout of this site, the blog layout especially…

I had a magazine theme installed and whilst it did look nice on my PC, I felt the layout of the theme and the marketing message I was conveying did not match up.

I was teaching that you have to have a CLEAR marketing goal, yet when i looked at my marketing message that did not say that to me.

Inside that post I explained WHY you have to look at every stage within your funnel and make sure it is coherent with your business, your message and your marketing message, and when I looked at my site, well…

It was too busy

…Just too confusing.

It didn’t have the simplicity that i was personally looking for my within business

…I knew a change was needed.

This was reenforced when I asked some personal friends.

They basically told me what I already knew.

But I had to ask them directly.

So that was it, decision made I HAD to make a change.

So over the next few hours i changed over from the older theme you see in my previous videos to the one I have now deployed.

Then I had the thought…

The same is true for ANY Change within a business.

Sometimes you already KNOW that change is needed before it comes to light.

You know what you have to do, but you may be scared of change.

You may even avoid the change.

I have been the same myself, but this time it is different for me.

You get to see my FULL journey (warts and all)…

Why am I sharing my journey?

So you can learn from this, apply this within your business and grow by following my journey.

You can look to see where you KNOW you already need to change and then look to make that change.

Let this blog post be the catalyst for that change.

Make the decision to change.

Implement it fast and do not let it hold you back…

I would love to hear from you and any change you have or feel you need to make in your business. I know that I will continue to change and adapt as I progress, and you too should seek to make the change and even be the change…

Speak soon


About The Author


Chris Cole is passionate about online technology, video and audio. He is from Northern Ireland and has been working online since 2009. He likes to write about his marketing journey online and is also a lover of all thing Video and Podcast related. Follow Chris' journey and while you're here - Watch out for the new Broadcast Geeks Podcast that is coming soon. If you like this site, then why not come and join Chris over inside the Broadcast Geeks Facebook Group (Click Here) https://www.facebook.com/groups/broadcastgeeks

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