Why you must bring MORE of yourself into your online business

I recently had a call with a business coach where we were looking into my business and developing systems for myself moving forward.

Within the call I was asked some very challenging questions, and some outright awkward ones to answer.

…But i did answer them all!

One such question posed to me was:

How much of Chris Cole are you bringing to your business?

and your blog posts, products and videos within Broadcast Geeks?

Now, I am normally good at being myself within my videos, but when I thought (honestly) about this, I found that I am still a little reserved on some elements. I still hold back on opinions, being fully honest of my feelings and more keeping myself reserved.

I realised that this HAS to change!

You MUST do the same…

You may be thinking that it might not be good business sense to bare all and be opinionated, speak out, be yourself.

You could potentially drive away people from you and your business.

…I totally agree you CAN!

However, you will also act like a magnet for others. They will be drawn to you.

YOU will find that your personality is actually the hidden magnetic force that people are attracted to and if you feel you need to suppress this or be a different person for your business, people will subliminally pick up on this.

They won’t maybe know why, but they will know that they are not seeing ALL of you. This in turn may leave them not just as drawn to you or moving on to someone who does attract them.

If you think about many of the known celebrities online, people are drawn to them because they are themselves. There is nobody like them, yet there are many who try to be like them, and it is these wannabes that are not being true to themselves.

So with that end, I and going to be brining more of my personality into Broadcast Geeks and my online business. I understand it may not be for everyone but that’s their promlemo and not mine ­čÖé

So how am I bringing more of myself into my business?

This will be via many options. I will be revealing my opinions of certain processes, products and techniques within the industry. If I think something is shite, I will tell you. If I disagree with something, I will let you know.

But it is not JUST my thoughts and opinions where I can bring more of me into my business.

I am also setting my business up with my core personal values in mind.

It is why I had been hesitant to restart my digital product creation. I had to complete this process before I was ready to advance into the structure of my training and products.

…I guess I care too much!

I actually spent ALL of last night with my 6×4 foot whiteboard and filled this with core values, then I further broke this down into my personal core values and what I hold dear to me.

I also focussed on emotions, what drives people and how I can (with my business) transform people from the heart.

I have a calling to teach and transform and that is what I hold dear to me. That said, it is how I am seeking to structure my training and online business.

That means YOU get the real and raw Chris Cole, but you also get the compassionate and helping side where I want to be able help you transform your life, your business and personal circumstances to a better place than I found you where I can.

I am also urging to you – Seek to bring YOU to your business

Trust me on this, you will attract people who do like you, get to know you and follow you.


Because they get to KNOW – LIKE & TRUST YOU!!

About The Author


Chris Cole is passionate about online technology, video and audio. He is from Northern Ireland and has been working online since 2009. He likes to write about his marketing journey online and is also a lover of all thing Video and Podcast related. Follow Chris' journey and while you're here - Watch out for the new Broadcast Geeks Podcast that is coming soon. If you like this site, then why not come and join Chris over inside the Broadcast Geeks Facebook Group (Click Here) https://www.facebook.com/groups/broadcastgeeks

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